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MusicMagpie has secured a contract to sell consumer electronic products on Back Market, an online marketplace that is dedicated to refurbished devices.
The recommerce group said its products will feature on the Back Market UK marketplace by the end of this month, and on the Back Market US marketplace in mid-May 2022.
In addition to mobile phones, the agreement includes the selling of games consoles, tablets, wearables and MacBooks. MusicMagpie said the launch adds an additional sales channel for its products and will supplement existing sales through its own websites as well as Amazon and eBay.
Back Market has six million customers across 16 countries, and aggregates approved sellers. It does not purchase or hold stock, unlike MusicMagpie, and doesn’t carry out the refurbishment process itself. Prospective sellers must also go through a “rigorous” screening process before they are allowed to list on the marketplace.
In contrast to the Back Market model, customers sell items to MusicMagpie through its websites, smartphone app, corporate recycling programme or a self-service kiosk in an Asda store. It then repairs and refurbishes these products at its logistics hub, including using specialist software to perform up to 90 diagnostic checks and ensuring the safe removal of all personal data.
Steve Oliver, CEO and co-founder of MusicMagpie, said: “I am delighted that MusicMagpie’s wide range of high-quality refurbished consumer technology products will be available on Back Market’s fast-growing marketplace. MusicMagpie enjoys immense brand trust, developed over 15 years of recommerce activity, which will further encourage Back Market’s users to choose a refurbished device.
“MusicMagpie and Back Market operate complementary models and have a shared mission to challenge consumers to rethink their tech product consumption, make restored devices mainstream, and tackle the growing problem of e-waste.”
He added: “This is therefore an exciting partnership that will help MusicMagpie’s products reach a wider audience and give Back Market users a greater breadth of choice. We look forward to working with Back Market in what we are confident will be a long and fruitful relationship.”
Thibaud Hug de Larauze, co-founder and CEO of Back Market, said: “Back Market is committed to working with the best resellers and refurbishers to ensure that buying renewed is easier, cheaper and more appealing for everyone.
“We’re delighted to join forces with MusicMagpie, the pioneers of the refurbished tech industry in the UK, and this partnership represents an opportunity to further expand the refurbished tech market in the UK. The milestone partnership for Back Market will give even more people access to refurbished tech that they can trust, and more choice when it comes to helping to tackle the global e-waste crisis.”
