Supermarkets

M&S commits to lower prices amid cost of living crisis

The retailer is set to lower prices within its Remarksable range, with a focus on everyday staples, including semi-skimmed milk, sliced bread, beef mince, spaghetti and bananas

M&S has committed to lowering the prices of everyday products in a bid to ease the pressure of the unfolding cost of living crisis. 

The retailer is set to lower prices within its Remarksable range, with a focus on everyday staples, including semi-skimmed milk, sliced bread, beef mince, spaghetti and bananas. 

Following plans to reduce these prices, M&S chief operating officer, Stuart Machin, has written to customers to “re-affirm the retailer’s longstanding commitment to delivering trusted value”.

It comes as M&S Food has invested over £100m in its value position over the last three years, with the retailer now pledging to “go further” to “deliver exceptional value on the products families shop most frequently”.

As well as reducing prices across its Remarksable range, M&S is also launching a new always-on Family Dine In deal for four, following the success of its Dine in For Two deal that launched in 2008. 

The retailer will also offer more in-store Fresh Market and Baker’s Specials for customers, with a rotating menu offering fresh produce and bread for lower prices. It will also launch the upcoming Bigger Pack Better Value choices for customers, with on average a 10% saving across fridge and cupboard essentials.

In addition, it is offering that kids eat free across its cafés during school holidays throughout the year, including this Easter (until 22 April), with a kids’ meal deal worth £3.95 completely free of charge when £5 is spent in a single transaction.

Machin said: “As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market leading sourcing standards and our delicious, innovative products. 

“We want M&S to be more relevant, more often and that’s why now is the right time to go further, by investing in the value of everyday items families buy week-in week-out, without compromising the quality our customers want and expect from us.” 

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