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WHSmith has partnered with Deliveroo in an exclusive new trial to bring customers a new offer of around 600 WHSmith products on-demand.
The new partnership launched yesterday (29 March) in Reading and will be rolled out to nine stores across the UK over the next week, covering Richmond, Muswell Hill, Chiswick, Brighton, Cambridge, Oxford, Leeds, St Albans and Guildford.
For the first time, Deliveroo’s growing UK customer base will have access to WHSmith products including stationery and home office essentials, books, revision guides, gifting and toys and games.
Sean Toal, managing director, WHSmith High Street, said: “We’re always exploring new ways to delight our customers both in store and online by providing them with an exceptional shopping experience.
“We’re really excited to be partnering with Deliveroo for this trial which will complement our existing offer and enable our customers to receive the products that they want and need from us as fast as possible from their local store direct to their door; whether that’s a greetings card, working from home essentials, a last-minute gift or a newly released book!”
Carlo Mocci, chief business officer, UK&I at Deliveroo said: “We are delighted to announce a new partnership with WHSmith in 10 stores across the country. WHSmith is the UK’s leading stationery retailer and the top consumer choice for high-quality and popular products for the whole family.
“This partnership will further increase the choice and selection of on-demand convenience products for our consumers, delivered in as little as 20 minutes, and will create more work for riders across the UK.”
The new partnership builds on a period of strong growth and consumer engagement for Deliveroo over the last year as it continues to rapidly expand its on-demand grocery and convenience offering with leading retailers.
Deliveroo has almost 6,000 grocery sites in the UK&I across major partners and smaller independent partners, an increase of more than two-thirds compared to the end of 2020.
