Morrisons announces delivery partnership with Gopuff

Morrisons has announced a multi-year partnership with Gopuff, the goods and food delivery company, which will see the supermarket’s fresh food, own-brand and branded products available to customers on the Gopuff platform.

The partnership launches today and customers across the UK can order food and grocery items from Morrisons for delivery within 15-20 minutes. 

Additionally, Gopuff customers will now have access to the brands that Morrisons’ carries, such as Henderson’s Relish in Sheffield, Seabrook Crisps in the North and Sheldon’s Oven Bottom Muffins in Lancashire – in addition to the local brands Gopuff currently offers. 

The partnership follows a period of “sustained growth” for Gopuff across Europe where it officially launched in the UK last November, marking its first international market outside of the US, and France earlier this month.

In the UK, Gopuff has accumulated 40% category share since launch, according to YipitData. The company also recently appointed Bryan Batista as SVP International to support its international growth. 

Gopuff currently serves customers in more than 20 cities in the UK. 

David Potts, chief executive at Morrisons, said: “Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes.”

Yakir Gola, co-founder and co-CEO at Gopuff, said: “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff.

“As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market. Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love.”