Yoox Net-A-Porter unveils luxury menswear resale service

Yoox Net-A-Porter has announced the launch of its new dedicated luxury resale service for menswear, Mr Porter Resell, as part of the next phase of the company’s resale strategy.

Yoox Net-A-Porter, which comprises Mr Porter, Net-A-Porter and The Outnet, launched the service to enable customers to resell their designer items and to “contribute to a more circular fashion system”.

Created in partnership with resale technology provider, Reflaunt, the platform is now available for ready-to-wear, accessories, bags, jewellery, and shoes.

EIPs (Extremely Important People) of Mr Porter can also benefit from a tailored wardrobe refresh service, in-person or virtually.

The launch marks the first time an online luxury retailer has introduced a dedicated service to resell menswear, and it was created to tailor to a rise in conscious shopping behaviours amongst men. 

Yoox Net-A-Porter said sustainability credentials now play a role in purchase decisions of more than three quarters of Mr Porter customers, with half already having started to explore resale.

This follows Net-A-Porter’s womenswear resale offer, now expanded to Hong Kong SAR, Germany and the U.S after its original UK launch, and Mr Porter Resell is now live in the same four markets.

Alison Loehnis, president of Luxury and Fashion at Yoox Net-A-Porter, said: “Our resale services have been created to give these designer pieces a second life. The incredible response we’ve seen to Net-A-Porter’s offer to-date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day.”

Stephanie Crespin, CEO and co-founder of Reflaunt, added: “The early success at Net-A-Porter has proven the strong appetite for resale services and by extending it to menswear, Yoox Net-A-Porter is quickly reaching the forefront of resale growth.”