Fiona Firth has been appointed as managing director of Mr Porter, the menswear arm of online fashion retailer Net-a-Porter.
Firth was buying director of the division since April 2016, where she delivered “exceptional campaigns that have redefined the luxury menswear e-commerce experience”.
During her tenure, she has helped launch exclusive capsule collections with Gucci, Prada, Saint Laurent, Tom Ford, Balenciaga and more. She also oversaw Mr Porter’s expansion into such categories as luxury watches and lifestyle.
Federico Marchetti, chairman and CEO of Yoox Net-a-Porter group, said: “In our leaders we are looking for courageous and passionate team players, and it is a testament to the strength of our talent that we are announcing an internal appointment for this senior role within our group.”
He added: “Fiona has demonstrated she knows what our luxury customers want, and how to bring this to life in partnership with the world’s best luxury brands. Mr Porter is the clear leader in curated, online, luxury menswear and I am extremely excited about its future under her management.”
Alison Loehnis, president of the group’s luxury division, said: “Since Fiona joined the company in 2016, she has demonstrated her deep understanding of global luxury e-commerce and has built exceptional relationships with our brand partners.
“She has played a key role in the development and launch of many highly successful Mr Porter projects and has driven our successful expansion in new categories.”
She added: “Her dynamic and collaborative leadership style is an excellent fit for our culture and will ensure a seamless experience for our talented teams and global partners. I am extremely pleased that she will be leading the next stage of our ambitious Mr Porter journey.”