Live shopping: a fad or the future of retail?

Live shopping has been steadily gaining traction with retailers in the US and Europe, accelerated, in recent months, by the impacts of COVID-19. However, in Asia, most notably China, internet users have been buying goods in this way for quite some time

Just a few short years ago the concept of live-stream shopping felt somewhat like an anachronism, conjuring up visions of the ‘teleshopping’ trend of yesteryear, in the days before online shopping had become the consumer norm. But, in recent years, the concept has been entirely reinvented. 

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