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Reiss to widen online offering through Next Total Platform

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Reiss is set to launch a new, revamped website through Next Total Platform, which will enable a host of service upgrades for its online customers.  

The site is set to launch tomorrow (17 February) and the brand said the site’s look and feel will “remain true to Reiss’ distinctive aesthetic”. 

The new platform is contracted to Next Total Platform, an agreement that followed Next PLC’s acquisition of 25% of Reiss’ shares in March 2021.

The platform claims to offer client brands a “complete suite” of online services, providing website, warehousing, distribution and contact centre, along with retail till systems and distribution network and a host of other services. 

Next said the aim of Total Platform is to “allow clients to grow their business without the capital costs, operational risks and management time associated with developing increasingly complex and expensive infrastructure”, allowing them to focus more on design, buying and marketing

New features on the Reiss site will include:

  • Last orders for next-day delivery extended from 7 pm to 11 pm
  • Improved stock availability thanks to a new store-fulfilment technology
  • Next-day delivery as standard, reduced to £5
  • Free next-day delivery in-store, going from 50 to 600 collection points
  • Immediate refunds in-store for online orders
  • Customer service extended from 5:30pm to 11 pm
  • New, minimal, and sustainable packaging
  • A Reiss iOS app – coming soon

International customers will also be provided with local content tailored to their region, local payment methods in select territories and local languages.

Reiss currently trades with international websites in the US, Australia, France, Germany, Ireland and Hong Kong, but will now be adding a local site in the Netherlands, and implementing an upgraded international site that will operate in 60 markets.

Reiss CEO Christos Angelides said: “We are pleased to offer our customers an improved shopping experience with a new look to the website and upgraded services. The cut-off time for next-day delivery will move from 7 pm to 11 pm, and click-and-collect locations have expanded from 50 to 600 points. Customers will also enjoy increased stock availability and choice.”

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