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Shaftesbury has announced it has partnered with the British Fashion Council for London Fashion Week in a bid to boost its retail tenants.
As part of the partnership, a host of Carnaby and Soho retailers and restaurants will be offering “exclusive” perks, in-store events, activations, and specially designed cocktails and menus to celebrate LFW AW22, in connection with LFW: City Wide Celebration.
The activities will be taking place from 18- 22 February. Brands in the campaign include
Ganni, Folie, Scotch and Soda, Bar Crispin, War Paint For Men, Mallet London in Carnaby, and Toast Menswear, Mark Powell, SOMA, Kricket, Dunno. Curated, Footpatrol in Soho.
Samantha Bain-Mollinson, retail director at Shaftesbury, said: “We are delighted to partner with the British Fashion Council for the London Fashion Week City Wide campaign.
“It is a great opportunity to showcase our amazing tenants and to bring LFW followers to Carnaby and Soho. We are excited to see the influx of people coming to the already thriving shopping and dining destination as a result of the campaign.”
Caroline Rush, CEO British Fashion Council, added: “Since its launch in 2019, we have enjoyed watching the City-Wide Celebration programme grow as more stores, restaurants, bars and cultural institutions get involved, helping to bring the joy of London Fashion Week to the whole city.
“With over 150 brands participating this season offering bespoke menus, promotions, parties and workshops, there really is something that everyone can get involved with.”
