Ikea has announced a new data and technology recruitment campaign to recruit over 150 technology and innovation roles across Europe this year.
As part of the โTaste the Futureโ campaign, the company will use a 3D printer during the interview process so candidates can design experimental plant-based meatballs, in a bid to explore new technologies to improve the companyโs sustainability.
The campaign aims to โentice a diverse and extraordinary range of tech talentโ through a โthought-provokingโ job interview for selected roles and people.
Ikea said the 3D-printer is the latest technical development of food 3D printing, and it has been programmed to recreate the texture, flavour and appearance of the IKEA meatball without the meat.
According to Ikea, it is reaching out to people who share its values and vision to create a โpositive impactโ on the world. In line with its commitment to offer 50% plant-based main meals in IKEA restaurants by 2025, Ikea reportedly plans to make healthier and sustainable eating โeasy, desirable and affordableโ.
Pascal Pauwels, Inter Ikea Group CIO, said: โIkea is at the start of a journey to embrace data and technology to become more affordable, accessible and sustainable in an omnichannel environment.
โNaturally people with imagination will play a big role in that quest. So here weโre looking for people who want to create a better everyday life with us. This campaign is a great way to start the conversation.โ
Karen Rivoire, Ikea Employer Brand leader, added: โWeโre looking for down-to-earth data scientists, future architects, cyber guardians, unboxed engineers and common sense-makers. People who want to co-create a better everyday life at home for the many with thin wallets.โ
