Robb worked with Farfetch until 2020 in the position of chief operating officer. Prior to that, he worked with Bauer Media where he founded and became managing director of the Cocosa flash sale fashion ecommerce business.
It comes after Asos announced in October that Beighton would be stepping down from the role after 12 years with the business.
The company is currently being led on a day-to-day basis by its former chief financial officer Mat Dunn who has taken on the additional role of chief operating officer.
Sky News said Robb was among ‘a number of candidates’ for the Asos job, with the company potentially disclosing Beighton’s replacement in April.