High Street

M&S launches lower carbon diet initiative

It comes after the most recent Family Matters Report highlighted that the environment is a growing concern for two-thirds of families in the UK

Marks and Spencer is launching its Sparking Change National Challenge, inviting its 14 million customers to try a lower carbon diet.

During the two-month Challenge, customers will have access to recipes, practical tips and a Sparks Live cook-along event hosted by chef Chris Baber. Available through Sparks, Marks and Spencer’s loyalty reward scheme, participants will be supported with a range of resources designed to help them make delicious, and more sustainable meals from scratch.

It comes after the most recent Family Matters Report highlighted that the environment is a growing concern for two-thirds of families in the UK, whilst almost half believe that we should be eating less meat and well over a third say they’ve already made changes to the food they buy to take account of climate change.

To respond to customers’ growing sustainability concerns, Marks and Spencer partnered with environmental charity, Hubbub, to create a nine-week behaviour change pilot involving almost 100 customer and colleague families from across the country.

Sophia Linn, nutritionist at Marks and Spencer, said: “Eating more sustainably needn’t be complicated or expensive – there are simple steps we can all take to reduce our impact on the planet. Our Sparking Change Challenge is designed to help customers make small changes that can easily be incorporated into their day to day lives and make it stick for the long term.

“We want to help our customers explore and enjoy more sustainable ways of living and our Plant Kitchen range means any swaps customers make aren’t compromising on quality, affordability or taste.”

Mark Breen, senior creative partner at Hubbub added: “The lasting impact for families who have already taken part in Sparking Change has been incredible. Reducing food waste and eating less meat and more plant-based foods are two of the simplest ways we can all do our bit to help the environment.

“The Sparking Change pilot showed that with inspiration and support, making small but long-term changes becomes a lot easier. We look forward to seeing the impact that taking Sparking Change to all M&S’ Sparks customers will have.”

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