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Wickes appoints new retail director

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Wickes has announced the appointment of Carol Campbell to the newly created role of retail director, with effect 6 January 2022.

In her new role, which will oversee all of the retail operations for Wickes’ 232 stores, she will report to COO, Fraser Longden.

 She has worked in retail for over 20 years, spending 12 years at Aldi in a range of store operations and corporate roles before travelling to Australia where she worked for grocery retailer, Woolworths for two years.

More recently she has worked for Walmart in Canada leading their central operations team.

Campbell said: “I’m tremendously excited to be back in the UK and working for such a great brand as Wickes.   

“It’s really important to me that I work for a company with an inclusive and diverse culture that values and takes care of its people and I can’t wait to join and meet the team.”

Longden added: “Wickes has recently embarked on its journey as a standalone business and I’m delighted that Carol is joining us at this very exciting time.  

“Carol’s wealth of experience across retail operations will provide the right level of support and focus at the heart of our business, helping our store colleagues to deliver the best possible experience for our customers so they can feel houseproud.”

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