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Lidl to open 1,100 new stores

Lidl to open 1,100 new stores

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Lidl GB has announced plans to open 1,100 new stores by the end of 2025, creating 4,000 new jobs across the country.

Additionally, the company said it remains on track to open 1,000 stores by the end of 2023 which it previously announced. 

The further 100 new stores will be across England, Scotland and Wales, and they will feature solar panels and electric vehicle charging points. 

Lidl said that sites of “particular interest” include town centres, retail parks and metropolitan locations, and that new colleagues will benefit from its “industry leading pay”.

Christian Härtnagel, Lidl GB CEO, said: “Our new store target today marks a significant investment for the business. We remain committed to our bricks and mortar strategy and maintaining our store opening pace; roughly a store a week for the next four years.

“We will continue to bring our offer of great quality products at unbeatable value to even more communities across the country. I am also looking forward to welcoming even more colleagues to the Lidl GB team.”

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