Neartoo aims to provide independent retailers with a new, “cost-effective” way to sell online, helping them build their presence both locally and nationally.
The UK-wide platform open to all types of retail is owned by indies and will operate at “significantly” lower sales commission than its competitors.
Developed in the wake of the pandemic, which resulted in at least one in five independents closing for good, the platform offers indies the chance to rebuild and grow their business.
Andrew Goodacre, CEO, Bira, said: “Above all else Bira wants independent retailers to succeed and that is why we have developed Neartoo.
“This new online trading platform will allow indie retailers to sell online, arrange click and collect and really engage with local customers – and all at a lower cost than any other similar marketplace by charging only 7% commission.”
He added: “We honestly believe Neartoo will help retailers to sell more and make more money. All we need now is for you, as members, to sign up and be part of an exciting new venture.”