H&M launches first PETA approved vegan collection

The collection uses innovations such as FLWRDWN, an alternative to animal down made using wildflowers, and VEGEA, a plant-based substitute for oil-based and animal-derived leathers

H&M has announced the launch of ‘Co-exist Story’, an vegan fashion collection which is entirely approved by the animal rights organisation People for the Ethical Treatment of Animals (PETA). 

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