Aldi has announced it is introducing new price cuts on select products in a bid to reduce food waste across the business.
The group confirmed that all of its 920-wide estate is marking down goods, including rice, pasta, cereal and tinned food, by 30% if the packaging for these products is deemed “imperfect”.
The reduced prices will reportedly help to cut food waste, and forms part of the group’s target of halving its food waste by 2030.
It is the latest in a line of sustainable measures, and follows the launch of 75% reductions on perishable products on their last day of life.
The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.
Julie Ashfield, managing director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”