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M&S enters partnership with Maro Itoje for new menswear collection

Wes Taylor, director of M&S menswear, said Itoje’s ‘passion’ for the brand is evident and partnered with his ‘shared values’ that also align, Itoje was an ‘obvious choice to represent M&S’

Marks and Spencer has announced a new partnership with England rugby player Maro Itoje for its latest menswear collection.

According to the retailer, Itoje is set to “front” the collections for autumn 2021, where he will showcase a “versatile” range of products across M&S collection and autograph. 

It revealed the autumn ranges feature more” relaxed” clothing and stretch fabrics with “smart” separate options to cater for the continued shift towards smart/casual dressing.

M&S has said the new collections are all designed with “style”, “trusted quality”, and “care for the planet”, values which Maro shares. 

The retailer also said Itoje is known for his “love” of style as well as his expertise on the pitch, making him a “great” model for the brand. 

Itoje said: “I’m delighted to be teaming up with M&S, a brand that I have grown-up with and loved wearing over the years, and that shares the same important values that I do. Style is a passion of mine, so to be asked to work with M&S to wear the new collections was an honour.”

Wes Taylor, director of M&S menswear, added: “Maro’s undeniable style and passion for clothing is evident, and with his shared values that we hold as a brand, he was an obvious choice to represent M&S. We are delighted that he has come on board to highlight our stylish new collections for Autumn.”

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