In this newly created position, he will be responsible for driving Burberry’s digital agenda and leveraging data and analytics to support the company’s strategic ambitions.
He will also join the executive committee and will report to Marco Gobbetti and in turn his successor as Burberry CEO.
Duggal joins the retailer after 20 years at American Express where, in his most recent role, he led the company-wide digital and analytics organisation.
Gobbetti said: “I am delighted to welcome CP Duggal to Burberry in the newly created position of chief digital and analytics Officer. CP has deep digital and data and analytics expertise and experience of operating on a global basis.
“His experience of accelerating digital distribution, driving customer acquisition and loyalty, creating award-winning customer websites and mobile apps, leveraging AI and analytics and building and leading the data office function will be invaluable to Burberry in this next phase.”