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LVMH names Nigo artistic director at Kenzo

LVMH names Nigo artistic director at Kenzo

On this episode we're joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Moët Hennessy Louis Vuitton (LVMH) has named Japanese fashion designer and DJ Nigo as the new artistic director of Maison Kenzo.

Effective today (20 September), Nigo joins the French luxury fashion house founded by Takada Kenzo, who graduated from the same fashion school in Tokyo.

Having launched A Bathing Ape (Bape) almost 30 years ago, Nigo has since acted as creative director at Uniqlo’s UT brand and partnered with Louis Vuitton to create a capsule collection.

Sidney Toledano, chairman and CEO at LVMH, said: “The arrival of an extremely talented Japanese designer will allow us to write a new page in the history of the house that Takada Kenzo founded. 

“I am convinced that the creativity and innovation of Nigo as well as his attachment to the history of the house will fully express all the potential of Kenzo.”

Nigo said that he is “proud” to have been appointed artistic director at the brand which shares his “own philosophy of creativity”.

He added: “Inheriting the spirit of Kenzo san’s craftsmanship to create a new Kenzo is the greatest challenge of my 30-year career, which I intend to achieve together with the team. 

“Finally, I would like to thank Bernard Arnault and Sidney Toledano for giving me this wonderful opportunity.”

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