Oxford Street has announced the launch of a sustainability campaign on 15 September as a part of its ‘Beyond Now’ scheme.
Designed to provide shoppers with more sustainable retail choices, the programme will feature contributions from a number of brands operating on the iconic London street.
A range of sustainable innovation initiatives are taking place throughout September, including upcycling stations, workshops, and conscious collection releases.
As for individual company involvement, John Lewis is set to host a sustainability festival, showcasing “the very best products for sustainable living”.
Other brands involved in the Beyond Now scheme include Nike, Selfrdidges, H&M, Lush, and Tezenis.
Finally, Oxford Street announced that it has partnered with Candice Brathwaite, the author and presenter, to launch its inaugural destination-wide edit, featuring a 50-piece capsule collection from “responsible and conscious” collections of the scheme’s participating brands.