Zalando has announced that it is expanding its designer category, by signing with over 50 brands and partnering with designer Not Just a Label (NJAL).
New brand partners include Missoni, Christopher Kane, 032C and Mansur Gavriel, among others, connecting them to 45m customers across the UK and Europe.
As of September 2021, Zalando said the new partnership with international designer platform Not Just a Label will bring “several emerging brands from diverse backgrounds” to Zalando Designer.
Established in 2008, NJAL provides designers a platform to connect with a global audience and “encourages designers to produce fashion that is more sustainable and supportive of local communities and artisanal craftsmanship”.
Anaheta Metghalchi von Berenberg, buying director designer at Zalando, said: “We are doubling down on the Designer category by elevating the brand mix, assortment and the dedicated onsite experience.
“Together with our partners, we want to focus on growing our more sustainable and more diverse and inclusive designer and luxury assortment to contribute to positive change for our customers and the industry.”