Feelunique has launched Beauty Box, a new bespoke beauty subscription product available through its ecommerce store.
The online beauty retailer said customers would be able to choose all five products within the Beauty Box to create “a completely bespoke edit”, depending on their preferences.
Feelunique added that the new product comes in response to growing consumer demand for convenience, sustainability, value and quality by enabling customers to try new products in an affordable way before committing to buying larger formats.
Sarah Miles, Feelunique chief executive, said: “We’re really excited to be launching our Beauty Box subscription product.
“It is the first fully bespoke beauty box subscription on the market, and that personalisation element, combined with the deluxe samples and unrivalled range of brands and products on offer, creates a truly unique and market-leading proposition that we are very proud