LK Bennett has announced a new rental clothing service for a flat monthly fee of £79, in which members can receive two items in their first box and can make unlimited box exchanges with free shipping both ways.
Each month, the customer will be able to rent two RTW products at a time with up to eight swaps throughout this period, and each piece will be available in sizes 8-16.
Darren Topp, CEO, LK Bennett, said: “We believe this new rental offering will attract a new customer base to LKB, as it will satisfy those seeking a more sustainable way of shopping.
“We don’t see this replacing core e-commerce, but rather complementing it and adding choice. Rental will allow customers who can’t afford or don’t want to spend the amount required to own an LKB item to wear an LKB outfit for a special occasion.”
He added: “If they’re already an LKB fan, this service enables them to rotate their wardrobe regularly and get fresh items for their everyday wardrobe.”