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Wickes sales surpass pre-pandemic levels in H1

Since reopening, ordered sales have grown by over 30% on a two-year basis, which will support positive delivered sales growth in the second half of the year

Wickes has revealed that sales have once again surpassed pre-pandemic levels following a strong half-year of trading, as the group reported a two-year sales growth of 22.4% in H1.

Meanwhile, like-for-like growth for the 26 weeks to 26 June 2021 rose by 33.1% year-on-year.

Since reopening, ordered sales have grown by over 30% on a two-year basis, which will support positive delivered sales growth in the second half of the year.

Driven by both local trade and DIY, core volume sales have continued to “grow strongly” across a broad range of categories as the group remains focused on investing in its digital proposition which continues to drive market outperformance.

Whilst DIFM (Do-it-for-me) sales in the first half were impacted by the enforced closure of the retailer’s in-store kitchen and bathroom showrooms through to the 12 April 2021, virtual sales have continued to “resonate well” with customers.

In its latest trading update, the group said its adjusted pre-tax profit guidance has remained unchanged at around £45m, with the outlook for the full-year results to remain in line with its current expectations.

David Wood, CEO of Wickes, said: “This performance once more reflects the strength of our business model and the tremendous support from our colleagues who have worked with tireless dedication to help the nation feel house proud.

“We are managing to navigate inflationary pressure and industry wide raw material constraints by working closely with our suppliers, and we remain on track to continue to grow in a responsible and sustainable way, providing our customers with the products they need at the best possible value.”

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