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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Sosandar has revealed its gross profit for the year ended 31 March increased 33% to £5.8m from £4.4m the previous year, which was aided by a 40% increase in repeated orders.

Revenue also grew by 35% to £12.2m from £9.03m with a particular nod to the first quarter which boasted a 256% increase year-on-year.

Furthermore, the retailer was also able to narrow down its EBITDA loss to £2.92m from £7.66m as a result of increasing scale, improved ROI on marketing and its ongoing focus on cost management.

During the year, the group received £135,000 in government grants through the Furlough scheme due to the impact of Covid 19 on the operating of the business.

Ali Hall and Julie Lavington, co-CEOs, said: “Following the fundraise in May, we now have the financial flexibility to allow us to accelerate growth with third parties.

“Alongside this, we delivered a record first quarter of trading in Q1 FY22 with strong sales in colourful dresses, tops and denim as our customers prepare for the summer months. With a clear growth plan and numerous opportunities ahead of us, we are now well placed to accelerate towards profitability.”

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