Tesco has launched a new UK-wide scheme, which will allow customers to provide free meals to children in need.
The store’s ‘Buy One to to Help a Child’ initiative will see the group make a donation to FareShare, a charity network aimed at relieving food poverty in the UK, every time a piece of fresh fruit and veg is bought in its stores from 19 July to 8 August.
Over the three-week campaign, Tesco said it expects to sell enough fruit and veg to donate “up to three million meals” to its charity partner to redistribute to charities and local community groups supporting children.
The new scheme builds on Tesco’s existing food redistribution programme with FareShare, which last year saw Tesco provide more than 29 million meals of surplus food.
Jason Tarry, Tesco UK and ROI CEO, said: “We wanted to find a really simple way to do our bit and help our customers do the same.
“We hope Buy One to Help a Child will encourage healthier choices for our customers at the same time as helping to feed children who need it most, so we can continue to help support the communities in which we live and work.”