M&S extends activewear brand range

M&S has announced that it is launching the latest product range for its activewear brand Goodmove which will be supported by a new customer campaign.

The brand was first launched at the beginning of 2020 and has since expanded into both mens and kids wear at the beginning of 2021.

The retailer has already sold 1.6 million Goodmove items, with around 5,000 of them being the Go Move gym leggings at £25.

This summer M&S will continue to build brand awareness with a marketing campaign that showcases the range’s products. The campaign will run across all customer channels – from digital media to customer emails.

The campaign comes as new customer research shows wellbeing is a top customer concern post pandemic.

Jill Stanton, womenswear director, M&S, said: “The growth of Goodmove has been phenomenal. Driven by a fantastic team and tapping into how customers have been living and working, it’s really gone from strength to strength.

“This summer we’re really focused on sharing with customers the great everyday style and value the range offers.”