Marks and Spencer has announced the launch of its new banana waste reduction scheme.
The waste reduction scheme is to be introduced to all stores across England this week and allows customers to take home a cardboard bag of extra ripe bananas “at great value”, which minimises the amount of unsold food from the retailer.
For 25p, customers will receive a ‘Go Bananas’ bag containing a minimum of three ready to eat bananas, along with recipes for families for making items such as banana bread and vegan banana muffins.
Prior to its launch, the supermarket chain tested the launch at 10 stores, selling a total of 6,800 bags.
Pippa Masters, a fruit buyer at Marks and Spencer, said: “Bananas are among the most wasted produce at supermarkets as customers typically like to buy spotless yellow bananas to ripen at home, so we’re excited to be extending our Go Bananas bags to more M&S stores, and further reduce food waste by offering bananas that are absolutely perfect for baking – and at great value.
“Home baking has seen a huge rise over the last year, with banana bread becoming the ultimate zeitgeist bake and a favourite for families.”
She added: “Our Go Bananas bags are helping us to become more relevant, more often for customers who are looking to enjoy baking tasty and convenient food at home.”