Asda has announced plans to open its biggest refill zone to date in York in October.
The zone will feature 18 standalone bays with over 70 branded and own-label products in refillable format with brand new product types including dried Mars pet food and additional ranges of snacking, desserts and baking products.
It comes as part of the group wide initiative to help “customers reduce, reuse or recycle their supermarket packaging” – with Asda also confirming plans to open three other refill bays in Milton Keynes, Glasgow and Rugby.
The rollout follows the launch of the Middleton refill zone last October, with several products “outstripping packaged sales” and many customers “travelling from outside the local area to shop sustainably”.
Susan Thomas, director of commercial sustainability at Asda said: “We know that reducing packaging waste matters to our customers and they have embraced the refill options available at the Middleton store, with many of the products available already exceeding expectations.
“Our ultimate goal is to make refill and reuse a part of every Asda shopping trip and to achieve this we have to make it easy, accessible and affordable for all our customers to shop this way.”
She added: “Middleton was a great introduction to how customers engage with refill products and we are now looking to accelerate these learnings by trialling different refill options in more stores to understand which aspects can potentially be developed further.”