MaxiSaver, a value goods retailer, has revealed its intentions to expand across England with another 20 stores this year.
The strategy of portfolio extension is set to create “hundreds of jobs” from Bedford in the south to Sheffield in the north.
A provider of discount products from areas that span food and drink, household, cleaning, pet, garden, stationery, leisure, seasonal, and health and beauty, MaxiSaver’s stock is currently 6,000 strong.
The announcement follows MaxiSaver’s recent growth throughout the Midlands, with the launch of eight shops creating approximately 100 jobs since August 2020.
Paul Mathers, managing director at the discount retailer, said: “I’ve always felt there was a gap in the market for a convenience style retailer offering high quality products and genuine value, which is exactly what MaxiSaver does.
“We are now expanding outside the Midlands and we’re currently searching for retail property that is close to both transport links and other retailers, which will give us good coverage on high streets and in city centres across a large part of England by the end of 2021.”
Each new store is set to add 10 new jobs, bringing the total of new recruitments at MaxiSaver to 200 this coming year.
Mathers added that within two years, the group’s aim is “to have most major towns in the country enjoying the benefits of MaxiSaver”.