Supermarkets

Poundland launches Local format pilot

Despite the convenience nature of the shops, prices will be set at an identical rate to those seen in larger Poundland stores

Poundland is launching a pilot of its new Poundland Local format with two Yorkshire openings in Kendray and Hornsea.

Set to be smaller than a traditional Poundland store, the Local sites are designed to operate in small towns and residential and urban neighbourhoods that the group does not currently serve.

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