Poundland launches Local format pilot

Despite the convenience nature of the shops, prices will be set at an identical rate to those seen in larger Poundland stores

Poundland is launching a pilot of its new Poundland Local format with two Yorkshire openings in Kendray and Hornsea.

Set to be smaller than a traditional Poundland store, the Local sites are designed to operate in small towns and residential and urban neighbourhoods that the group does not currently serve.

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