Customer experience differentiation is at the core of retail innovation

By Ilia Uvarov, executive creative director and retail expert at R/GA

The rise of DTC, net-zero commerce, hyper-local shopping, dark stores, same-day (if not, same-15-minutes) delivery, and brand drops mark the point of no return for mainstream retailers. Over the past decade, retail has somewhat sleepwalked into paradigm shifts that are shaping the modern world.

Check out our free weekly podcast

Back to top button