Analysis
Customer experience differentiation is at the core of retail innovation
By Ilia Uvarov, executive creative director and retail expert at R/GA
The rise of DTC, net-zero commerce, hyper-local shopping, dark stores, same-day (if not, same-15-minutes) delivery, and brand drops mark the point of no return for mainstream retailers. Over the past decade, retail has somewhat sleepwalked into paradigm shifts that are shaping the modern world.
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