The decision follows strong footfall therefore and sales performances since the easing of lockdown restrictions in April.
In turn, the group has opened a 2,000 sq ft space in Next’s Brent Cross shopping park, and will follow with a similar set up at Milton Keynes Central retail park on 30 July.
The additions will take Mamas and Papas’ Next concession portfolio to nine, having launched the concept in November 2018.
Nathan Williams, chief operating officer at Mamas and Papas, said: “Our partnership with Next has performed exceptionally well for both parties, giving customers even more reasons to shop at Next whilst bringing our brand and award-winning ranges to more new and expectant parents.
“Physical retail space remains an important pillar of our multi-channel growth strategy alongside our online business.”
He added: “Feedback from our customers shows they value the opportunity to touch and feel our products and the consultative experience that our specialist assistants provide in-store.
“We’re excited to be expanding our partnership and plan to develop the relationship further over the coming year.”
As well as providing the group’s normal stock-list, the in-store concessions provide experiences such as personal shopping appointments, car seat consultations, and click and collect services.