Shopping Centres

Via Outlets reopens entire European portfolio

The fashion outlet destination operator reopened its final shopping centre, the Zweibrücken Fashion Outlet in Germany, opening last week

Via Outlets has announced it has reopened all shopping centres in its 11-strong portfolio, with the Zweibrücken Fashion Outlet in Germany opening last week.

Not including the company’s Hede Fashion Outlet in Gothenburg, the London-based fashion outlet destination operator’s centres have been partially or completely closed for the majority of December to May, due to in-country government-imposed Covid-19 restrictions.

Furthermore, Via Outlets has seen a variety of new brands join its portfolio, with ski brand Toni Sailer and German icon Windsor opening new site in its Landquart Fashion Outlet in Switzerland, Lyle & Scott opening their first European outlet store in Batavia Stad Fashion Outlet, and Karl Lagerfeld opening in the Mallorca Fashion Outlet

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Otto Ambagtsheer, Via Outlets’ chief executive officer, said: “The business has worked tirelessly to ensure an efficient return to normal trading right across our European portfolio – and we’re delighted we have all our eleven centres open again after months of closure.

“We are already seeing spend per visitor outperform 2019 numbers in all centres, all double digit growth, some by as much as 40 per cent – a true testament of so-called ‘revenge shopping’.”


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