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Dixons Carphone commits £25m to colleague investment

In addition to the upskilling investments, the group announced a minimum pay rise for all UK retail, supply chain, and contact centre staff to £9.50 per hour

Dixons Carphone has announced that it will invest £25m in skills, wellbeing, and reward programmes for its colleagues over the next two years.

The investment will include almost 500,000 hours of learning in 2020, training nearly 1,000 staff members as mental health first aiders, and the opening of a new technical training facility.

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Moreover, colleagues will also gain access to the group’s shareholder scheme, which grants £1,000 of shares to eligible employees.

Paula Coughlan, chief people officer at the company, said: “We’re building their skills, not only for their careers, but for life, and ensuring they’re rewarded fairly for their hard work, skill, adaptability, resilience and dedication.  

“In doing so, we’re creating more rewarding work for our colleagues and, as our colleagues are also shareholders, they are truly invested in our future success.”

In addition to the upskilling investments, the owner of Currys PC World and Carphone Warehouse announced a minimum pay rise for all UK retail, supply chain, and contact centre staff to £9.50 per hour.

The 9% pay increase will impact up to 12,000 frontline colleagues, and is due to take effect from October 2021.

Coughlan added: “We want to unleash their full potential to empower them to deliver on our vision of helping everyone enjoy amazing technology.”

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