Clothing & Shoes
Sequential Brands offloads Heelys brand
The brand was originally acquired by Sequential in 2013 for a net purchase price of roughly $5.5m (£4m)
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2021/04/Heelys_wheel_392836616_d0e6649bdf_z-e1619599114956-780x470.jpg?lossy=1&strip=1&webp=1)
Sequential Brands Group, the owner of a portfolio of consumer brands in the active and lifestyle sectors, has announced the sale of its Heelys brand to BBC International for an $11m (£8m) cash consideration.
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