Puckett succeeds Scott Roe who revealed he will retire from the company to pursue other opportunities.
In his new role, Puckett will report to the group’s CEO, Steve Rendle, and serve on the company’s executive leadership team.
He recently marked his 20 anniversary with VF having joined the company in 2001 as a senior accountant in the finance organisation.
Since then he has held a series of finance roles with increasing responsibility, including being appointed CFO of VF’s sportswear coalition in 2009, which comprised the Nautica and Kipling brands.
Immediately following VF’s acquisition of the Timberland brand in 2011, Puckett was appointed CFO of Timberland. In 2015, he was named CFO of VF International, a role that took him to VF’s European headquarters in Stabio, Switzerland, where he was responsible for all aspects of financial management for VF’s business across the EMEA and Asia Pacific regions.
Rendle said: “Matt’s VF career has given him a broad range of experience in all facets of financial management, and he deeply understands our company and financial model from his experience working within our brands, our business units, and across international markets.
“Matt is a clear example of VF’s robust succession planning approach and there’s no one more qualified than him to serve in the CFO position as we pursue the next phase of the VF growth strategy.”