M&S outlines lockdown reopening plans

New services post-lockdown include its ‘Shop Your Way’ initiative to allow for safe shopping, as well as new reward schemes to boost footfall

Marks and Spencers has announced its plans to reopen ahead of the retail sector’s return in England and Wales on 12 April 2021.

From 12 April, the supermarket chain will reopen its clothing and home spaces to customers for the first time since the most recent outline.

As part of its return, M&S outlined several services, including the ‘Shop Your Way’ initiative to allow customers to shop safely under social distancing restrictions, from trying on clothes to paying for products.

Furthermore, the supermarket is set to launch a new reward scheme to boost footfall and sales, with one customer every day in every M&S store winning their shopping for free for two weeks from 12 April.

M&S is also offering a contact-free bra fitting service, as well as a 8pm cut off for free next day pick up at over 800 stores via ‘Click & Collect’ service.

Sacha Berendji, the chain’s retail, operations and property director, said: “The last year has accelerated many of the trends and shopping patterns we were seeing pre-crisis, and we have responded as part of our ‘Never the Same Again’ transformation programme to build a shopping experience that’s fit for the future and one that enables customers to shop the way they want.

“As we start to reopen our clothing and home space, we’ve pulled out all the stops to deliver the stylish, relevant products our customers are searching for, and help deliver a more flexible, easier and rewarding shopping experience for our customers so that they have everything they need to be ready to bring on the summer.”

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