Waitrose has announced the appointment of Emma Isaac as the group’s new head of brand marketing and marketing planning.
Isaac’s most recent role was brand marketing director at NatWest Group, while she has also held a senior marketing position at Barclays.
Commencing her career at British Airways, Isaac then formed a leadership coaching business before working in a brand strategy consultancy.
Martin George, director of customer at Waitrose, said: “Emma brings a wealth of experience from well known brands and we are thrilled she is joining us at a really pivotal moment for our brand.”
Alongside the individual roles, Isaac is also an active member of the Women in Advertising and Communications Leadership (WACL).
She recognised the supermarket chain as a brand she has “admired” both as a “customer and as a marketer”.
Isaac added: “It’s a real privilege to be joining the team to continue to build customers’ love for the Waitrose brand as well as help deliver the broader partnership plan.”