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On the final episode of season three we sit down with Claire Watkin, CEO of The Fine Bedding Company, a fourth-generation business founded in 1912. She shares how the brand has performed in recent years and what its proposition really stands for today. We explore balancing heritage with innovation, building sustainability into products and operations, and the journey to a zero-waste eco-factory in Estonia. Claire also unpacks earning consumer trust, making the investment case, and her advice to the next generation of leaders.

VF Corporation, the parent company of retail brands such as Vans, Timberland and North Face, has revealed several new appointments to its EMEA leadership team. 

Andreas Olsson, who has been present at the company since 2009, has been appointed regional general manager for Dickies and Massimo Ferrucci has been appointed president for Napapijri. 

Stuart Pond who was previously VP of supply chain for VF’s Asia Pacific region, has been appointed VP of the group’s EMEA supply chain operations. 

In addition, Argu Secilmis has been appointed VP for product and marketing for VF Corp, he joined the Timberland brand in 2009, holding roles across merchandising and marketing. 

Martino Scabbia Guerrini, president of the EMEA region at VF Corp, said: “VF’s ongoing success in EMEA is driven by a strong, cohesive leadership team with extensive business management experience, industry knowledge and a deep understanding of our company culture and vision.”

“We’re thankful to Andreas, Massimo, Argu and Stuart for bringing their passion and commitment to VF. We wish them all the best on their new assignments going forward.”

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