How FMCG brands can thrive post-Covid

The pandemic has driven a long-term shift in consumer behaviour, says STB’s Lois Blackhurst – and brands must respond accordingly

Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for online shopping has sky-rocketed, the limited availability of delivery slots – particularly during national lockdowns – has meant in-store shopping maintains its crucial role.

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