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How FMCG brands can thrive post-Covid
The pandemic has driven a long-term shift in consumer behaviour, says STBโs Lois Blackhurst โย and brands must respond accordingly
Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for online shopping has sky-rocketed, the limited availability of delivery slots โ particularly during national lockdowns โ has meant in-store shopping maintains its crucial role.
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