Why retail success depends on clean customer address data

Whether providing goods or direct mail, wrong addresses are a high-cost, no-reward expense retailers must avoid, explains Barley Laing, the UK MD at Melissa

The pivot to online shopping during the pandemic has opened a valuable revenue stream for many retailers. However, to stay competitive in this increasingly online era, retailers must take a step back and consider all aspects of how they can ensure success via this channel.

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