Sainsbury’s has unveiled a new brand slogan after being appointed as the principal supermarket partner of the UN’s upcoming international climate change conference (COP26).
Parting ways with its ‘live well for less’ motto, the group will adopt the line ‘helping everyone eat better’ from Spring onwards.
The move comes as a part of wider intentions to champion affordable healthy food, following the supermarket’s Aldi price match initiative and healthy start voucher top-ups.
Sainsbury’s is combining its ‘helping everyone eat better’ campaign with its pledge to reach net zero carbon emissions by 2040.
The group has reported cuts to its carbon footprint of 42% over the last 16 years, despite the size of its operations growing by nearly half (46%).
Simon Roberts, CEO at the company, said: “Tackling climate change requires transformational thinking across industry and government and a willingness to collaborate globally.
“We are delighted to partner with COP26 and hope that it inspires our colleagues, customers and other businesses to rally together to protect and restore our planet for future generations to come.”
He added: “Sainsbury’s have shown strong leadership by making a clear commitment to combating climate change through science based measures, as well as reducing plastic packaging and empowering consumers to make more sustainable choices.”