In a short statement Boohoo said it was exclusive discussions with the administrators of Arcadia over the acquisition of the Dorothy Perkins, Wallis and Burton brands.
The deal would see the e-commerce giant snap up all three retailers excluding the HIIT brand which is sold at Burton’s.
Earlier this week, Boohoo acquired all of the intellectual property assets of Debenhams in a £55m deal that will now see the highstreet store move into the online market.
At the time John Lyttle, CEO for Boohoo, described the move as an “important development for the group”, adding that he intends to seek more “growth opportunities” arising from the accelerating shift to online retail.
Arcadia’s administrators are also in talks with online retailer ASOS over the acquisition of the Topshop, Topman, Miss Selfridge and HIIT brands. If both deals are completed by the rival e-commerce chains it is likely that Arcadia will no longer have a physical store estate in the UK.