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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Retail sales in November were down 3.8% compared to the previous month, according to the latest figures published by the ONS. 

The office reported that the decline in sales was a result of many stores’ decisions to cease trading following government guidance during the coronavirus pandemic

Figures show that in November, clothing store sales saw a 19% fall in sale volumes when compared with the previous month. 

Nonetheless, food stores and household goods stores were the only sectors to show growth in the period, rising 3.1% and 1.6% respectively.

Despite the overall monthly fall, total sales remain above their pre-pandemic levels, with the year-on-year growth rate in the volume of retail sales increasing by 2.4%. The ONS suggested that this increase could be a result of consumers buying Christmas goods and gifts early. 

In addition, figures show that online retailing accounted for 31.4% of total retailing compared with 28.6% in October 2020, with an overall growth of 74.7% in the value of sales when compared with November 2019. 

The ONS said: “Non-store retailing has shown strength over the course of the pandemic despite a reduction in sales this month.

“The decline in November 2020 can be attributed to earlier large promotions in October, which significantly increased sales in the sector. Despite this decline, volume sales within non-store retailing remained 42% higher than February.”

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