Internet Fusion create a packaging process that is over 99% plastic-free

Internet Fusion Group, a leading lifestyle e-commerce retailer with brands such as Surfdome and Country Attire, have created a sustainable packaging process that is over 99% plastic-free. Investments in two Quadient CVP-500 automated packaging machines and switching to Corrugated Fanfold material from Ribble Packaging, have aided with their pursuit of an environmentally sustainable right size packaging process. To highlight the full extent of their achievements, Internet Fusion have released a report investigating the environmental effects of paper-based packaging versus plastic packaging products. The report explores the full manufacturing process of both paper and plastic packaging, through to the recyclability and long-term environmental effects once a package has reached its destination. Head of Sustainability at Internet Fusion, Adam Hall said; “Our customers are tired of plastic pollution, and we are tired of the justifications being put forward for continued plastic production in the middle of a marine plastic crisis. When you dig a little deeper these arguments simply don’t stack up, so we felt it was time to share the decision-making process that has led us to our packaging being over 99% plastic-free. Our customers choose us because of our environmental efforts and in turn, we choose Ribble for the same reasons – it’s partnerships such as these that can shift a whole industry towards a more sustainable future.” Right Size packaging specialists Ribble Packaging supply Internet Fusion with over 75% of their packaging material in the form of Corrugated Fanfold board, a versatile fully recycled and recyclable cardboard product that feeds many of the leading automated packaging systems in the UK. Stephen Rector, Managing Director of Ribble Packaging, commented on Internet Fusion’s success: “It is fantastic to see that Ribble products are helping our customers in creating more environmentally sustainable packaging processes. We also see the need to improve our in-house operations to make them more sustainable.” Earlier this year, Ribble embarked on a project to make their operations carbon neutral. Stephen added; “We understand the need to focus on the effects our manufacturing process has on the environment, this has led to us embarking on a carbon-neutral project that will see us embrace new sustainable technologies and practices. Our products allow customers to create a more sustainable packaging process, but we can enhance these benefits by offering a carbon-neutral manufacturing process as well.” Ribble Packaging is based in Oldham and employs 115 people.