The Rolling Stones have announced they will officially open their first flagship store in London next month.
The RS No. 9 Carnaby will now launch on Carnaby Street on 9 September.
The venture has been created in partnership with Bravado, Universal Music Group’s merchandise and brand management company.
The store will feature “exclusive” new fashion and merchandise under the RS No. 9 Carnaby brand, as well as hallmarks of the band’s history and journey.
Its featured collections include collaboration pieces for “fans of all ages”, including men’s, women’s and children’s fashion and accessories.
It will stock Baccarat glassware that is engraved with the Rolling Stones tongue, while chairs and scarves from The Soloist, and raincoats and hats from Swedish raincoat brand Stutterheim will also be featured.
In addition, the store will introduce ‘Stones Red,’ the official colour from Pantone, which is established from the first use of the band’s iconic logo. A collection celebrating the official Pantone colour will also launch in-store.
The band’s on-going album and single releases will “sit at the heart of the shop’s pulse”, while its first window display features a “world-first” soundwave installation taken from the opening of their 1966 hit, ‘Paint It Black’.
The shop decor follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.
The Rolling Stones said: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store.
“We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
Mat Vlasic, CEO at Bravado, added: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy.
“RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”