Is it time retailers challenged digital transformation?

I think we have all heard enough about how quickly we have adapted to working from home, the constant play on words of “new normal”, “next normal”, “old normal” (whatever that means) and the “I told you so” smugness of digital transformation agencies (yes, I am from one of them!) who have been talking with retailers for years about their need to embrace D2C business models, e-commerce et al.
We have fallen in love with Zoom, House Party and with the sudden utilisation of Teams; even Microsoft even feels a bit cool. We forgot about Brexit (don’t forget as the EU Transition period ends at the end of this year), we horded toilet roll and hand wash (then realised we didn’t need to) and even flour was in such short supply that the Great British bakers were at a loss.

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