Tesco is decreasing the prices of its own-label and branded products in a bid to attract more customers into its stores.
The Aldi Price Match campaign will see a slash in prices for “important” products run in stores and online.
Although Tesco’s Finest premium range will not be part of the price match scheme, a selection of its ‘Exclusively at Tesco’ products will be matched at price.
Products included in the new campaign will have a distinctive red Aldi Price Match bubble displayed at the shelf edge and will be called out online, ensuring customers can easily spot products that are included.
Alessandra Bellini, Tesco chief customer officer, said: “Our customers tell us they want the most competitive prices on the things they buy regularly. This new campaign will help time-poor and budget-savvy customers get Tesco products at Aldi prices on products that matter to them.”
Last year, the ‘Big 4’ grocer launched the Clubcard Plus subscription service allowing customers to get even more value across Tesco stores, F&F clothing, Tesco Bank and Tesco Mobile.
The news follows, Tesco reporting a 0.4% increase in like-for-like sales during the six weeks ending 4 January, however, this is a marked slowdown compared with the 2.6% like-for-like increase it posted during the same period the previous year.
Performance at its wholesale arm Booker was also up 2.3%.